Company Identity
WALTER MOTOR Brand Identity
WALTER MOTOR is the international website and brand presentation of Zhejiang Walter Mech Electrical Co., Ltd., a professional manufacturer of tubular motors, curtain motors, and smart shading motor solutions based in Jiaxing, Zhejiang, China.
Why This Brand Identity Page Matters
In global business communication, several names may appear together: Zhejiang Walter Mech Electrical Co., Ltd., Zhejiang Walter, WALTER, WALTER MOTOR, Hualite, and hltmotor.com. Although these names are used in different business situations, they all represent the same manufacturing company and the same factory behind our motor products and OEM/ODM services.
This page explains our brand structure clearly, helping distributors, project buyers, importers, and search engines understand the relationship between our company, product brand, and official websites.
Our Official Company Identity
Zhejiang Walter Mech Electrical Co., Ltd. is our official legal company name. The company is located in Jiaxing, Zhejiang, China, and focuses on the design, production, and export of motor solutions for window covering, shading, roller shutter, curtain, awning, and related automation applications.
For international customers, we often use the shorter name Zhejiang Walter to make the company easier to recognize and distinguish from other businesses using the name “Walter” in different industries or countries.
Official Identity Summary
- Legal Company Name: Zhejiang Walter Mech Electrical Co., Ltd.
- International Company Name: Zhejiang Walter
- International Website Brand: WALTER MOTOR
- Registered Product Brand: Hualite
- Main Website: www.waltermotor.com
- Secondary Website: www.hltmotor.com
- Factory Location: Jiaxing, Zhejiang, China
Legal Manufacturer
Zhejiang Walter Mech Electrical Co., Ltd. is the official company name used for formal business documents, certification, contracts, and manufacturing identity.
International Short Name
Zhejiang Walter is used in international communication to identify our company more clearly in the global motor and shading automation market.
Daily Brand Name
WALTER is the short company brand name commonly used in daily communication with customers, partners, distributors, and suppliers.
What Is WALTER MOTOR?
WALTER MOTOR is our international website and brand presentation for global customers. It is used to introduce our company, manufacturing capabilities, motor product range, OEM/ODM services, quality control, project experience, and export support.
When customers visit WALTER MOTOR, they are learning about the same manufacturer behind Zhejiang Walter Mech Electrical Co., Ltd. The website is designed for international buyers who need reliable motor solutions for roller blinds, roller shutters, awnings, curtain systems, screens, and smart shading applications.
In simple terms:
WALTER MOTOR = the international website and brand presentation of Zhejiang Walter Mech Electrical Co., Ltd.
What Is Hualite?
Hualite is our registered product brand, mainly used for tubular motor products, product labels, packaging, certificates, and distribution. In many markets, customers may know our products under the Hualite brand, while the manufacturing company behind the products is Zhejiang Walter Mech Electrical Co., Ltd.
This structure is common in manufacturing: the legal company name represents the factory and business entity, while the product brand represents the goods supplied to distributors, OEM customers, and project buyers.
Brand Name Explanation
The following table explains how each name is used in our business structure.
| Name | Meaning | Main Use |
|---|---|---|
| Zhejiang Walter Mech Electrical Co., Ltd. | Official legal company name | Contracts, certificates, company documents, factory identity |
| Zhejiang Walter | Short company name used internationally | Global communication, company introduction, buyer recognition |
| WALTER | Short company brand name | Daily communication, marketing, customer support |
| WALTER MOTOR | International website and brand presentation | Global website, product introduction, OEM/ODM service presentation |
| Hualite | Registered product brand | Tubular motor products, labels, packaging, certificates, distribution |
| hltmotor.com | Secondary official website operated by the same company | Product promotion, market support, customer communication |
One Manufacturer, One Factory, One Quality System
Although different names may appear in different channels, they are connected to the same manufacturing system. Our production, quality control, engineering support, export service, and after-sales communication are managed under Zhejiang Walter Mech Electrical Co., Ltd.
Unified Manufacturing
Products are developed and produced by the same factory team, helping customers maintain stable quality and consistent supply.
Consistent Quality Control
From material selection to motor assembly and testing, our quality process supports both branded products and OEM/ODM projects.
Clear Customer Support
Whether customers contact us through WALTER MOTOR, Hualite, or hltmotor.com, the service is connected to the same company team.
How Customers Should Understand Our Brand Structure
For customers, the most important point is simple: WALTER MOTOR, Hualite, and hltmotor.com are not separate factories. They are different brand and communication forms connected to Zhejiang Walter Mech Electrical Co., Ltd.
01
For company verification
Please refer to Zhejiang Walter Mech Electrical Co., Ltd. as the official legal manufacturer.
02
For international website information
Please refer to WALTER MOTOR as our global website and brand presentation.
03
For product brand recognition
Please refer to Hualite as our registered product brand mainly used for tubular motor products.
04
For additional market support
Please refer to hltmotor.com as our secondary official website operated by the same company.
Brand Identity and Global Customer Trust
A clear brand identity helps global customers verify who they are working with. It also helps avoid confusion when different names appear on websites, product labels, certificates, packaging, exhibition materials, and export documents.
Our goal is to provide transparent company information, stable product quality, and reliable long-term support for distributors, project customers, OEM partners, and smart shading solution providers around the world.
Work with WALTER MOTOR
If you are looking for a reliable motor manufacturer for tubular motors, curtain motors, roller shutter motors, awning motors, or customized shading automation projects, WALTER MOTOR can support your business with product development, OEM/ODM service, quality control, and export experience. Contact WALTER MOTOR